Just you and your doctor. Simple.
Concierge-style primary care, without concierge prices.
Longer visits, direct physician access, transparent pricing, and in-house labs and pharmacy. Memberships start at $49 per month, with HSA payment options available.
Why we built Simplicity Health.
Drs. Opperman, Wenzell, and Butler on why they started the practice, how it works, and what makes it different from traditional primary care (2 min).
Healthcare without the middlemen.
Direct Primary Care is what primary care used to be: your doctor, with the time to actually be your doctor.
We don't bill insurance for your membership. That single decision removes most of what makes healthcare frustrating: surprise bills, prior authorizations, seven-minute visits, and the feeling that you're a number in a queue.
What you get instead is what doctors used to deliver as a matter of course. A real relationship with one physician who knows your story, has the time to think through your problems, and gives you straight answers about cost.
Primary care that finally feels personal again.
This is what membership actually feels like, day to day.
More time with your doctor
30 to 60-minute visits built around real conversation, not the clock. Same physician every time, building a real understanding of you over years.
Direct access when it matters
Same- or next-day scheduling, telehealth when appropriate, and direct physician cell phone access available on higher tiers for urgent issues.
Transparent pricing
A flat monthly or annual membership. Member-priced labs and medications. No copays for in-house services. You know what things cost before you agree to them.
Real savings on labs and meds
Because we don't bill insurance, we negotiate cash prices directly. Many common labs and generic medications cost a fraction of typical retail or insurance pricing.
A practice that handles more
From skin biopsies and joint injections to advanced cardiovascular risk assessment and weight loss management, our doctors handle in-house what most offices send out.
Insurance still works for the big things
Keep your insurance for hospitalizations, surgeries, specialist visits, and emergencies. We coordinate with your plan when using it makes sense for labs, imaging, or referrals.
Built as the opposite of assembly-line medicine.
Dr. Charles Opperman founded Simplicity Health after years inside the traditional healthcare system. He watched patients rushed through seven-minute visits. Diagnoses missed because no one had the time to listen. Bills that didn't match the care delivered. A system that felt designed around billing rather than healing.
"Traditional medicine started to feel like serving gas station sushi. Technically food, but nothing you'd want for your family."
Simplicity Health is what happens when a physician decides to build the opposite. Our doctors keep small, intentional patient panels so they can spend real time with each patient, follow up properly, and handle the things primary care has always been responsible for, before insurance broke the model.
Modern medicine. Old-fashioned service. Directly between you and your doctor.
Your Simplicity Health physicians
Four board-certified doctors. Four small panels.
Dr. Charles Opperman
Board-Certified Internal Medicine and founder of Simplicity Health, built to return primary care to what it was meant to be. Special focus on diabetes, cardiology, and obesity.
Dr. Melissa Butler
Board-Certified Internal Medicine. Former chief resident at Kettering Medical Center. Published author with a passion for evidence-based care.
Dr. Josh Wenzell
Board-Certified Family Medicine. Fluent in Spanish. Cares for patients of all ages with a shared decision-making approach.
Dr. Lindsay Marton
Board-Certified Family Medicine. Believes in shared decision-making, prevention, and the kind of unhurried visits that let her actually know her patients. Sees all ages, with particular interest in lifestyle/nutrition and women's health.
In our members' own words.
“He has given me his most important asset... his time.”
On being heard
“He spent more time in that one meeting listening and talking with me than any of my doctors had in the last 10 years.”
On access
“You truly are just a phone call or text away. And what doctor texts you? You do!”
On cost
“I received 180 days worth of a blood pressure med for $10. And the tablets were already cut in half!”
On family
“The kind way she interacts with my mom makes a stressful situation so much easier to handle.”
On being there
“Dr. Wenzell contacted me late in the evening to discuss results from lab tests and scans, which alleviated my anxiety.”
On the difference
“I'm actually looking forward to my next visit, which is not something you usually say about a doctor!”
Because we don't bill insurance, we can negotiate prices directly.
Two examples of what that means in practice.
Through traditional insurance vs. through our member lab pricing.
Typical retail per month vs. through our in-house pharmacy.
And many more examples like these across our pharmacy and lab.
Three tiers. One standard of care.
Every membership includes a board-certified physician who knows you and member pricing on labs and medications. HSA payment options available.
Gold
$79 /mo
$49/mo under 40
A physician of your own, for adults who need occasional care.
Platinum
$129 /mo
Unlimited visits plus your doctor's direct cell after hours.
Diamond
$199 /mo
True concierge care: most labs and meds included, plus house calls.
Kids are $49/month with an enrolled adult. Not sure which tier fits? That's exactly what the free meet and greet is for.
See your year of care. Side by side.
The examples above scratch the surface. Model your specific year — your tier, your visits, your medications — and watch the savings add up across labs, imaging, in-house pharmacy, and avoided ER visits.
Try the cost calculatorWhat members notice first.
The doctor has time.
Visits are long enough to talk through the full story, not just the first symptom. Your physician knows your history because they actually remember you.
The pricing is clear.
Membership is a flat monthly fee. In-house services are member-priced. Labs and medications cost what they cost, posted in advance.
The relationship feels different.
You see the same physician, build trust over time, and don't feel like you're starting over every visit. Your doctor is reachable when you need them.
The system gets easier.
Labs, medications, imaging, referrals, follow-ups. Handled with guidance, less confusion, and a doctor who has the time to actually advocate for you.
“When it comes to my medical care, Dr. Wenzell drives the boat.”
For decades, Jim's healthcare was an annual exam that took about five minutes of the doctor's time. Then some serious health problems arrived, and five minutes was nowhere near enough. He needed a doctor who would actually walk him through what was happening.
His first conversation with Dr. Wenzell lasted longer than any visit he'd had in ten years. As a member, Jim can text his doctor and get a response. When he needs to be seen, it usually happens the same day. When he was hospitalized, Dr. Wenzell came to see him. And when specialists recommend a test or a medication, Jim runs it past the doctor he trusts first.
Today his condition is under control, and the worry that came with it is gone.
“He told me that he would be there for me every step of the way, and he has been true to his word.”
Jim H. · Simplicity Health Member
Simplicity Health may be right for you if...
- You feel rushed or ignored in traditional primary care.
- You want a doctor who has time to understand the full picture, not just the one issue you came in for.
- You're tired of surprise bills and confusing insurance rules for everyday care.
- You want easier access when you or your family needs care, not a three-week wait.
- You value prevention, thoughtful follow-up, and a long-term relationship with one physician.
- You like the idea of concierge-style care, but not the traditional concierge price tag.
Meet us first. The conversation is on the house.
Choosing a doctor is personal. We approach taking on new patients the same way. The free meet & greet is a conversation that helps both sides decide whether membership is a good fit. No cost. No obligation.
Request your meet & greet
Submit the short form on our sign-up page, or call us if you'd rather talk to a person first.
We reach out
Our team will contact you within one business day to schedule your visit.
Come in and decide
Ask questions, get a feel for the practice, and decide afterward from home. No pressure to sign up during your visit.